Have you ever thought about starting your own beauty business? Or maybe you’ve taken the plunge already. Either way, running a beauty business is a great way to earn money doing something you are passionate about. On top of that, it comes with the freedom of being your own boss. If you’ve been thinking about starting your own beauty business, it’s totally normal to feel overwhelmed. Running a business takes ambition and tenacity, but the journey is worth it. We’re sharing a list of our top beauty career tips to help you thrive as you make the exciting transition to entrepreneur and the owner of your very own beauty business.
1. Start with a Specialty
When first starting your beauty business, decide what you would like to specialize in. Start small by choosing one or two key services as your first offerings, and develop your skill set in those areas. Once you’ve built a loyal client base from the services you specialize in, you can scale up and start to learn and add new treatments.
Pick a service that you genuinely enjoy and keep learning and refining your techniques as time goes on. Over time, you’ll build a positive reputation for your expertise in that service. This is key for keeping your clients coming back to you long-term, and will also allow you to charge higher prices for your skills.
2. Client Relationships Are Key
Much of a beauty business’ success depends on having a loyal client base. Your clientele can make or break your business. Because most beauty services are recurring, keeping your clients coming back is crucial. This means that if you’re able to gain your client’s trust, you can come to expect their repeated business – leaving you with a filled booking schedule and steady cash flow.
Over time, improving client retention for your aesthetics business will help you build a predictable income stream. Word of mouth and referrals are also a big driver of business growth in the aesthetics industry, so be sure to foster good relationships with your clients. It goes a long way! Consider offering incentives by creating programs or perks for your customers. For example, offering discounts on recurring services, giving referral discounts, or creating a loyalty program.
3. Great Education is Worth the Investment
One of the most important things you can do as a beauty service provider is to invest in quality education. Giving yourself a strong foundation of theoretical and practical knowledge allows you to perform safe, professional services for your clients. There are a range of beauty education programs available, like permanent makeup trainings, lash extension courses, microneedling trainings and more.
It may be tempting to jump in headfirst and start your business right away, but the quality of your services depends on proper training. Getting started with the foundational skills you need to set a high standard of service will help you make a great first impression with your new clients! You will need to be certified in order to be properly insured for the services you offer. This is crucial for protecting you and your business. Getting certified also ensures that you have the training and the knowledge to deliver gorgeous, top-quality results. Yes, education is an initial investment, but a worthwhile one. It will help you grow as a service provider and maximize your income potential in the long run!
4. Never Stop Learning
While initial education is key, it’s also important to never stop learning! Becoming an expert in your field requires continued education, dedication to your craft, and constant improvement of your skills. Your clients will appreciate your commitment to providing top-quality beauty treatments, and you’ll have the opportunity to incorporate new techniques, add new services, and introduce new technologies as your business grows. Furthering your education throughout your beauty career will give you the skills you need to continue to level up your business, grow your customer base, and earn a higher income.
5. Health and Safety is Paramount
One of the non-negotiable standards to uphold as a beauty service provider is adherence to health and safety protocols. While investing in quality materials and supplies does cost more, it’s important not to cut corners when it comes to health and safety.
Taking the extra time to do things right is your ticket to success. You want to keep your clients safe and maintain a good reputation for your business. It’s important to do your due diligence and make sure you are very familiar with health and safety standards. Your business, your responsibility – safety and the wellbeing of your customers comes first!
6. Build a Network
Connecting with other beauty professionals isn’t just a great way to grow your client base, but to build community. Running a business isn’t always easy, so having people in your life who are walking similar paths can lead to feeling more supported and connected. You can meet other professionals through your beauty school, conferences, and local meet ups.
Consider also building relationships with people like photographers, modelling agencies, hair stylists or beauty professionals that serve a different niche. These people often work with the same clientele, but aren’t competitors – which is perfect for sharing clients. Mutual referrals can help both businesses succeed as you benefit from tapping into each other’s exposure and current client base. Many opportunities can come from networking with other business owners as you both look to find ways to profit from the connection. Don’t be afraid to think outside the box too! You never know when a simple connection can blossom into something truly amazing.
Set Yourself Up for Success and Kickstart Your Beauty Career
Embarking on your journey to start your own beauty business might seem a bit overwhelming at first, but by following our beauty career tips you can set yourself up for success. Running a thriving beauty business involves many moving parts, but with the right education and business strategy you can build your dream career. Because who doesn’t want to make a ton of money doing something they love?
If you’re ready to start the next chapter of your life, enrol in one of BBM Beauty Academy’s professional beauty courses. All of our courses are taught by beauty industry experts with decades of experience, and offer you in-person, hands-on training and teach you both the techniques and theories needed to deliver expert-level services. What sets BBM Beauty Academy apart is that we also offer practical business education to help you grow your beauty business, empowering you to take your beauty career to the next level!