5 Services You Can Offer to Make Your Beauty Business a Success

Sep 13, 2023 | Beauty Academy

woman getting permanent makeup nano brows

Want to know the best beauty services to offer? Wondering how to set your beauty business up for success and sales? Your client base, service offerings, and level of expertise can all affect your revenue, profitability and long-term success as a beauty service provider.

If you’re looking to maximize the earning potential of your beauty business, one of the most important decisions to make is which services you’ll offer. Ideally, the goal is to choose services that are profitable, enjoyable, and scalable.

By carefully selecting your services, you can set yourself up with a reliable income stream doing work that you love! 

How to Choose Which Beauty Services to Offer

When trying to decide which services you’ll offer, start by doing some research on the most popular aesthetic treatments in your area. You can look for which services are in high demand by looking at social media, Google and more. Another option is to offer a service that isn’t available in your city yet, but is growing in popularity. This way, you can be ahead of the curve with little to no competition. Choosing the right beauty services to offer is key to attracting the right clients.

Another thing to consider is the training needed to start offering each service. Some services will need a higher up front investment in training or equipment, but it can pay off in the long run if they are higher-priced, more popular services. Make sure to prioritize your education in each service you’ll be offering so you can deliver high-quality results for your clients. Consistently delivering great results will help you build a loyal customer base over time.

Client retention plays a big part in establishing a consistent income stream, so consider choosing recurring services. Services that require repeat appointments are a great way to boost your revenue, while giving you an opportunity to build stronger relationships with your clients. On average, it costs five times more to acquire a new customer over retaining an existing customer.

Top Beauty Services to Offer

1. Eyelash Extensions

Eyelash extensions, the secret to achieving lush, full lashes, have become a sensation embraced by women of all ages. The lash extension market size just keeps growing – it’s projected to reach $2.31 Billion by 2028! Because of this, many people want to learn how to start a lash business so that they can offer eyelash extensions to their own clients. 

Eyelash extensions are individual fake eyelash inserts that are used to create the appearance of fuller, longer eyelashes. There is a low initial investment required because there are no machines needed — you only have to purchase high quality lashes and the tools needed to apply them. This service is a high volume service with a recurring service model. Clients return for touch-ups, refills, and new sets, ensuring a steady income stream.

While it’s a lucrative field, the lash industry is also highly competitive. This underscores the importance of offering top-notch services. Quality training is the key to standing out in the crowded market.

By investing in professional lash certification, you can learn how to apply lash extensions flawlessly all while picking up the skills to help you run a successful lash business. BBM Beauty Academy’s eyelash extension training will help you learn how to apply lash extensions professionally and safely so that you can start your own lash extension business.

2. Lash Lift and Tint

Lash lifts have been increasingly popular in the last few years. Customers who want enhanced lashes but don’t like the look of eyelash extensions are great candidates for this service! A lash lift and tint is a treatment where products are applied to the lashes to curl and darken them. The results of this service are visible for 6-8 weeks, providing a very low maintenance beauty service for busy women.

Compared to some other beauty treatments, lash lift and tint require a relatively low initial investment. You’ll need quality products and proper certification, but the overhead costs are manageable. Clients adore the results of lash lift and tint treatments! This paves the way for a loyal customer base that returns for touch-ups and ongoing maintenance, ensuring a steady stream of business.

Lash lift and tint can complement other beauty services you offer, such as brow shaping, makeup application, or skincare. Expanding your service menu can attract a broader clientele and increase opportunities for cross-selling.

These services require a low initial investment and can attract a large client base. By investing in high quality products and proper certification, you can easily master these services and build your expertise. If you’re ready to learn how to do professional lash lift and tints and brow lamination, BBM Beauty Academy’s masterclass will teach you everything you need to know to offer these services. 

3. Nano Brows

Nano Brows, also known as powder brows, is a cutting-edge semi-permanent eyebrow tattooing technique that uses ultra-fine needles to create impeccable, realistic looking results.

While permanent makeup services do require an initial investment in top-notch equipment and professional education, the payoff is absolutely worth it. Think of it as an investment in yourself and your career – a career that can potentially become highly lucrative. Successful permanent makeup artists can earn over $200,000 annually!

The average cost of nano brows varies by location, but it’s generally higher than traditional brow treatments. Why? Because nano brows are a specialized art form that demands precision and expertise. Clients are willing to pay a premium for the confidence and convenience that comes with perfectly crafted brows.

Getting your nano brow certification is a great first step to running a successful permanent makeup business. This is a service where your investment in education will pay off the most in the long run. If you’ve decided to offer nano brows services, learn how to do professional nano brows with BBM Beauty Academy’s nano brow training course. This course will equip you with the knowledge and expertise needed to master the art of permanent makeup for eyebrows, ensuring you stand out in the competitive beauty industry.

4. Lip Blush

Lip blush, a semi-permanent makeup marvel, has taken the beauty world by storm. This sought-after service involves delicately tattooing a soft tint onto the lips, enhancing their natural colour for a subtle, enduring allure that can last up to 10 years. Its rise in popularity offers you an opportunity to tap into a growing market.

To offer lip blush services, you’ll need to invest in specialized tattooing equipment and top-quality pigments. The key to delivering beautiful and impeccable lip blush results lies in professional training. Enrolling in a reputable training course is a non-negotiable step if you aspire to offer this permanent makeup service.

This can be a super profitable service since clients are very selective when it comes to semi-permanent makeup, and may be willing to pay more for services from an experienced, professional service provider. 

If you want to offer lip blush as a service, start with expert-led lip blush training. BBM Beauty Academy’s Lip Blush Masterclass will give you the skills you need to perform this popular permanent makeup service. 

5. Fine Line Tattoos

Fine line tattoos are a tiny, delicate style of tattoo that have become increasingly popular in recent years. They are characterized by the use of thin lines and minimalistic designs, and are a trend that has been spotted on many celebrities. Mastering fine line tattoos and developing your own artistic style can be a great way to build a name for yourself in the industry and attract new clients. 

To offer fine line tattoo services, you’ll need to invest in the right equipment. The specialized tattooing gun uses an extremely fine tip to give these tattoos their delicate style. Fine line tattoos are a great additional service to offer for permanent makeup artists since they can be done using the same machine used for PMU services.

If you’re thinking of offering this service, it’s important to get the proper certification. Tattoos are permanent so professional training is a must! BBM Beauty Academy offers a Fine Line Tattoo Masterclass to give you the training you need to confidently offer this service and develop your own personal tattooing style. 

Elevate Your Beauty Business: Upgrade Your Skills to Offer Professional-Level Beauty Services

Now that you’ve learned more about different beauty services, start by choosing one or two services to offer through your growing beauty business. This approach allows you to focus your energy, build expertise, and ensure top-notch service delivery. Invest in your education early on. Getting the right training and certifications is like planting seeds for a successful future in the beauty biz. It’s all about levelling up your skills!

BBM Beauty Academy offers professional-level training courses for a range of popular beauty services, from permanent makeup trainings, to lash extension courses and facial treatment courses. Enrol in BBM Beauty Academy today to get certified and start taking on your own clients!